Business names and trade marks are not the same thing!
Having a business name is a requirement under the Business Names Registration Act 2011 so that people can ascertain the...
For service to charitable organisations, and to sailing.
Service includes:
Founder and Chair, Loyal Foundation (a charitable organisation that fundraises and donates all monies to children's health charities), since 2009.
Owner, Perpetual Loyal, (a competitor in the Sydney to Hobart Yacht Race), 2009-2016. (Winner of the race in 2011 and 2016).
Patron, Australian Sailing Team, Since 2016.
Owner and Managing Director, Bell Partners accounting firm since 1997.